In 2025, the makeup world is turning pink—and we’re not just talking about blush. Pink setting powders have become one of the hottest trends in beauty, praised for their brightening effect, ability to neutralize dark circles, and the subtle lift they give to the complexion.

Unlike traditional translucent or banana powders, pink powders enhance radiance, making them especially useful under the eyes or on areas of the face that tend to look dull or shadowed. If you’re searching for that naturally awake, soft-focus finish, this roundup is for you.

We’ve tested dozens of formulas and narrowed the list down to six of the best pink setting powders in 2025, suitable for every skin type, makeup style, and budget.

Why Choose Pink Setting Powder?

Pink setting powder might look intimidating in the jar, but when applied, it delivers:

• A brightening effect, especially under the eyes

• Color correction for bluish or dull undertones

• A fresh, radiant look without shimmer

• The ability to blur pores and soften fine lines

• A subtle, lifted finish — like a natural highlight

It’s perfect for everyday makeup, glam nights out, or bridal beauty. Now, let’s dive into the best picks.

1. Huda Beauty Easy Bake Loose Setting Powder – Cherry Blossom Cake

Best for Dramatic Brightening

Huda’s pink powder went viral for a reason. This intense, candy-pink shade is designed for baking under the eyes and delivers serious brightness. It smooths texture, locks makeup in place for hours, and leaves the skin looking lifted and fresh.

Pros:

• Strong brightening power

• Great for medium to light skin tones

• Long-wearing and oil-controlling

Cons:

• May be too pigmented for very fair or deep skin

Price: $38
Finish: Matte
Best for: Full glam, photoshoots, bridal

2. Laura Mercier Tone-Up Translucent Setting Powder – Pink

Best for Natural Everyday Use

Known for their cult-classic translucent powder, Laura Mercier’s pink version offers the same silky texture with a tone-up effect. This powder is ideal for subtle brightening without the heavy pigment, making it perfect for everyday wear.

Pros:

• Ultra-fine and smooth

• Soft-focus finish

• Works well on dry and mature skin

Cons:

• Slightly expensive

Price: $43
Finish: Natural matte
Best for: Dry to normal skin, daily use

3. Fenty Beauty Pro Filt’r Instant Retouch Setting Powder – Lavender (Pinkish tone)

Best for Deeper Skin Tones

While technically lavender, Fenty’s setting powder offers a pinkish-lilac hue that flatters medium to deep skin tones beautifully. It adds brightness under the eyes without looking gray or chalky.

Pros:

• Great for color correction on melanin-rich skin

• Controls oil without looking dry

• Long-lasting wear

Cons:

• Not ideal for very fair skin

Price: $34
Finish: Soft matte
Best for: Combination to oily skin

4. Vinylbeauty Radiant Pink Setting Powder

Best Clean Beauty Option

This pink powder from indie clean beauty brand Vinylbeauty is talc-free, vegan, and suitable for sensitive skin. It offers a refined pink hue that brightens without overpowering, and the soft satin finish leaves your skin glowing without looking shiny.

Pros:

• Clean formula, fragrance-free

• Blurs pores and smooths texture

• Great for under-eye use

Cons:

• Limited availability in stores

Price: $28
Finish: Satin natural
Best for: Clean beauty fans, bridal looks, sensitive skin

5. One/Size Ultimate Blurring Setting Powder – Petal Pink

Best for Oil Control

Created by influencer Patrick Starrr, this powder is made for long wear and oil control. The pink version, “Petal Pink,” gives brightness while also locking in your base makeup. Great for hot weather or oily skin types.

Pros:

• Strong hold and long-lasting finish

• Minimizes shine

• Blurs imperfections

Cons:

• Can be too matte for dry skin

Price: $34
Finish: Matte
Best for: Oily and combination skin, humid weather

6. e.l.f. Halo Glow Setting Powder – Light Pink

Best Budget-Friendly Option

Affordable, accessible, and effective—e.l.f.’s pink-toned Halo Glow powder adds subtle brightness with a healthy glow. The formula is lightweight, finely milled, and suitable for beginners or no-makeup makeup fans.

Pros:

• Under $10

• Leaves a radiant finish

• Works well under eyes and on high points

Cons:

• May not be ideal for oily skin

Price: $8
Finish: Luminous
Best for: Normal to dry skin, daily wear

How to Use Pink Setting Powder for Best Results

1. After concealer, tap a small amount of pink powder under the eyes using a damp sponge or setting brush.

2. For extra lift, dust on the center of the forehead, bridge of the nose, and chin.

3. Bake, if desired, by letting a generous layer sit under the eyes for 3–5 minutes before sweeping it off.

4. Finish with setting spray for a melted, natural finish.

Final Thoughts

Pink setting powder might seem like a niche product, but it's quickly becoming a must-have in 2025. Whether you need a subtle brightening effect for everyday use or a full-glam baking powder for events, there’s a pink setting powder for you.

Our top picks:

• Best overall: Laura Mercier Tone-Up Pink

• Best budget: e.l.f. Halo Glow

• Best clean formula: Vinylbeauty Radiant Pink

• Best for deeper skin tones: Fenty Lavender

• Best for oil control: One/Size Petal Pink

• Best for glam: Huda Beauty Cherry Blossom Cake

Don't be afraid to think pink—your skin will thank you.